Don’t suffer from brand blindness

Back to Article
Back to Article

Don’t suffer from brand blindness

Olivia F., Editor

Hang on for a minute...we're trying to find some more stories you might like.

Email This Story


Nike, Ivivva, Apple, Coca-Cola and Lulu Lemon. These are all popular brands that we see everyday. I noticed that as we get older, brands start to matter more and many things can influence our decision to buy these products.

This past Christmas, I put a laptop on my wish list. And, I knew what I had in mind. I wanted a MacBook Pro and nothing else. Why did I want it? I’m not so sure. I guess it was just my definition of the best. I didn’t do research because I thought I knew all about that product. People I talked to had MacBooks and loved them. These people, my peers, influenced my decision and put thoughts in my head.

I ended up receiving the Acer Spin 7 laptop. I was torn. My parents had spent money for me and I didn’t even want what they bought. I thought low of the laptop and was feeling total disappointment.

Later, I found out that it was about the same price as a MacBook Pro. So, in the end, why would it have mattered if I’d gotten a MacBook?

If we hear great things about a brand, we’re so fixated on getting products from it. We don’t even bother to research and really learn about what we’re purchasing or even consider other options. Brands don’t matter, but people give us images about them and make them seem like they’re the only choice we have.

In the end, I think we all are guilty for being vulnerable to preferring one certain brand. We don’t look into alternatives and instead go with what the crowd thinks. This definitely should change because a laptop is a laptop and a shirt is a shirt. Why should we have to pick between the product if they are the same item?

Print Friendly, PDF & Email
Leave a Comment

If you want a picture to show with your comment, go get a gravatar.

Navigate Left
Navigate Right
Don’t suffer from brand blindness